I create, teach, coach, show, and tell. I am an Excellence Czar, a helper, and a storyteller. An education and creative stalwart, my professional life has many chapters–short and long stories, complex characters, and satisfying denouements.
Chapter One: I taught high school English, Creative Writing, and coached girls’ soccer. There’s not much better than a room full of clever teenagers who make me laugh all day long.
Chapter Two: The baby years-I “romanced a collection” of women’s clothing, a professional move I took for granted but was my graduate school of marketing and sales.
Chapter Three: For 13 years, I was the Admission, Marketing, and Financial Aid Director at an independent K-8 school in called The Lexington School. It’s a little nugget that under my watch scaled to #2 best private elementary school in the country. Working in schools is a gift. They are complex organizations where passion, vocational mindsets, and market competition merge create a community that’s joyful, unique, and challenging.
Chapter Four: Bethinc. The principles of school business are applicable to a much larger landscape. With Bethinc., I’ve honed in on the work I love the most. I help not-for-profits, start-ups, and small businesses to advance their missions.
I’ve collected experiences, stories, systems, and technical tools for taking something good and making it look great, sound great, and ultimately be great. It is the collective experience of what I know as a teacher, salesperson, storyteller, and “average user,” that moves empathy, intuition and research in building powerful messages and increasing value proposition.
Looking for more? Here’s The Official Resume.