IMG_3572I create, teach, coach, show, and tell. I am an Excellence Czar, a helper, and a storyteller. An education and creative stalwart, my professional life has many chapters–short and long stories, complex characters, and satisfying denouements.

Chapter One: I taught high school English, Creative Writing, and coached girls’ soccer. There’s not much better than a room full of clever teenagers who make me laugh all day long.

Chapter Two: The baby years-I “romanced a collection” of women’s clothing, a professional move I took for granted but was my graduate school of marketing and sales.

Chapter Three: For 13 years, I was the Admission, Marketing, and Financial Aid Director at an independent K-8 school in called The Lexington School. It’s a little nugget that under my watch scaled to #2 best private elementary school in the country.  Working in schools is a gift. They are complex organizations where passion, vocational mindsets, and market competition merge create a community that’s joyful, unique, and challenging.

Chapter Four: Bethinc. The principles of school business are applicable to a much larger landscape.  With Bethinc., I’ve honed in on the work I love the most. I help not-for-profits, start-ups, and small businesses to advance their missions.

I’ve collected experiences, stories, systems, and technical tools for taking something good and making it look great, sound great, and ultimately be great. It is the collective experience of what I know as a teacher, salesperson, storyteller, and “average user,” that moves empathy, intuition and research in building powerful messages and increasing value proposition.

A good story tells you what you need to know while keeping you curious for more. Take a look at some of my stories.  Tell me your story, and let’s see if there’s room to add another chapter.

Chapter Five…

Looking for more? Here’s The Official Resume.

3 thoughts on “Professional”

  1. I love your adventure and I admire that you are doing what YOU love! I’m out of town during your March workshop, however, I am eager to participate in more, please keep me in mind. May I please be on your list? I’m loving this! Blessing and Best wishes!


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I can’t thank you enough for the time you spent with me over the past two days.  I feel like we covered quite a bit and you left me with an immediate plan of action.  I am extremely grateful for your expertise, your candor and your great sense of humor.  You did a great job of pinpointing our challenges and left me with a toolbox full of tangible ways to tackle them.  I found myself giving a tour in my head as I was cooking supper tonight…

Admission Director, K-12, South Carolina

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