I’m a teacher, coach, salesperson, manager, Excellence Czar, and storyteller in equal measure and in no particular order. An education gestalt, my professional life has many chapters, stories within stories.

Chapter One: I taught high school English, Creative Writing, and coached girls’ soccer. Not much I love more than a room full of clever teenagers who make me laugh all day long.

Chapter Two: During the baby years, I sold a women’s high-end clothing line (romanced the collection), a professional move I took for granted but was graduate school for what happened next.

Chapter Three: For 13 years, I served as Admission, Marketing, and Financial Aid Director at an independent K-8 school in called The Lexington School. It’s a little nugget that under my watch scaled to #2 best private elementary school in the country.  Working in schools is a gift. Schools are complex organizations where passion, vocational mindsets, and market competition add a unique challenge and opportunity.

Chapter Four: Bethinc. The principles of school business are applicable to a much larger landscape.  With Bethinc., I’ve honed in on the work I love the most. I help not-for-profits, start-ups, and small businesses advance their missions.

I’ve collected experiences, stories, techniques, and systems for taking something good and making it great. It is the collective experience of what I know as a teacher, salesperson, storyteller, and “average user,” that moves empathy, intuition and research in building powerful messages and improved culture.

A good story tells you what you need to know while keeping you curious for more. Take a look at some of my stories.  Tell me your story, and let’s see if there’s room to add another chapter for both of us.  Chapter Five…

Looking for more? Here’s The Official Resume.