Under Promise and Over Deliver, a Bethinc. blog by Beth Pride
About Excellence, Business, communications, Education, marketing

Under-Promise and Over-Deliver

"I'll run in and grab the key." Mom and sister Maggie sat in the rental car, windows rolled down, travel clothes a little sticky after a long drive from Miami to Marathon. This was mother-daughter trip number five, destination: Florida Keys. The approach was not how I imagined it. The internet has the drive from… Continue reading Under-Promise and Over-Deliver

To Stay or to Swerve: A Lane Discussion by Beth Pride of Bethinc.
Advancement, Business, Education, Independent, private schools, Leadership, marketing, Motivational, Pep Talk

To Stay or Swerve? A Discussion on Lanes.

The line at Subway was long. Limited-time guacamole. I watched people in the front consider their mounting decisions: at an extra fifty cents, guac or no guac? Which bread would you like, which meat, which cheeses? Mayo, mustard, or one of twelve dressings? Banana or jalapeno peppers? Salt and pepper? Hot or cold? A myriad… Continue reading To Stay or Swerve? A Discussion on Lanes.

Advancement, Branding, Business, Education, History, marketing

The End of the Line (or Not)?

Nostalgia is a powerful emotion: part joy, longing, and gratitude, all bundled up into a warm embrace that reminds us how our past influences our present. Today, I packed up the Christmas tree ornaments, and I felt nostalgic. Each ornament represents a different time in our lives, even the ones my mom bought new and… Continue reading The End of the Line (or Not)?

Bethinc. blog post about Community by Beth Pride
Community

Defining Community: Starlings and He Who Has No Name*

Every morning at the lake, I drink my coffee from the top porch where I’m comfy in my chair and close to more coffee. One morning this summer I changed it up. I filled my mug and took the steps down to the dock where I could sit low and watch the fog slowly lift… Continue reading Defining Community: Starlings and He Who Has No Name*

Business

Hold the Mayo, Please.

"Uh oh. They put mayonnaise on my sandwich." I'll bet I've said it at least one hundred times. I do not like mayo, so I order my sandwiches plain always. Often I don’t get my way at first, and the sandwich shows up with a gob of the white stuff. Most times, the resolution is… Continue reading Hold the Mayo, Please.