Under Promise and Over Deliver, a Bethinc. blog by Beth Pride
About Excellence, Business, communications, Education, marketing

Under-Promise and Over-Deliver

"I'll run in and grab the key." Mom and sister Maggie sat in the rental car, windows rolled down, travel clothes a little sticky after a long drive from Miami to Marathon. This was mother-daughter trip number five, destination: Florida Keys. The approach was not how I imagined it. The internet has the drive from… Continue reading Under-Promise and Over-Deliver

Advancement, Branding, Business, Education, History, marketing

The End of the Line (or Not)?

Nostalgia is a powerful emotion: part joy, longing, and gratitude, all bundled up into a warm embrace that reminds us how our past influences our present. Today, I packed up the Christmas tree ornaments, and I felt nostalgic. Each ornament represents a different time in our lives, even the ones my mom bought new and… Continue reading The End of the Line (or Not)?

Bethinc. blog post about Community by Beth Pride
Community

Defining Community: Starlings and He Who Has No Name*

Every morning at the lake, I drink my coffee from the top porch where I’m comfy in my chair and close to more coffee. One morning this summer I changed it up. I filled my mug and took the steps down to the dock where I could sit low and watch the fog slowly lift… Continue reading Defining Community: Starlings and He Who Has No Name*

Bethinc. PRIDE IN EDUCATION
Branding, Independent, private schools

Power of the Mantra: The Tagline Boomerang

I walked into my boyfriend's bedroom for the first time. It wasn't what you think, so if you've already gone there, you are going to be disappointed. It wasn't what I thought either. The room was stark and minimal.  No clutter, no clothes on the floor; it was a monastic living space but for the… Continue reading Power of the Mantra: The Tagline Boomerang