To Stay or to Swerve: A Lane Discussion by Beth Pride of Bethinc.
Advancement, Business, Education, Independent, private schools, Leadership, marketing, Motivational, Pep Talk

To Stay or Swerve? A Discussion on Lanes.

The line at Subway was long. Limited-time guacamole. I watched people in the front consider their mounting decisions: at an extra fifty cents, guac or no guac? Which bread would you like, which meat, which cheeses? Mayo, mustard, or one of twelve dressings? Banana or jalapeno peppers? Salt and pepper? Hot or cold? A myriad… Continue reading To Stay or Swerve? A Discussion on Lanes.

Let's Be Creative About This
Branding, Education, Independent, private schools, marketing

Let’s Be Creative About This

“Let’s be creative about this…” How many times have your heard yourself say this? You say it in meetings with colleagues, at dinner with your kids, in the middle of the woods with no GPS. You say it in the kitchen when you forgot to buy the main ingredient. You say it when you’re too… Continue reading Let’s Be Creative About This

Bethinc. PRIDE IN EDUCATION
Branding, Independent, private schools

Power of the Mantra: The Tagline Boomerang

I walked into my boyfriend's bedroom for the first time. It wasn't what you think, so if you've already gone there, you are going to be disappointed. It wasn't what I thought either. The room was stark and minimal.  No clutter, no clothes on the floor; it was a monastic living space but for the… Continue reading Power of the Mantra: The Tagline Boomerang