Under Promise and Over Deliver, a Bethinc. blog by Beth Pride
About Excellence, Business, communications, Education, marketing

Under-Promise and Over-Deliver

"I'll run in and grab the key." Mom and sister Maggie sat in the rental car, windows rolled down, travel clothes a little sticky after a long drive from Miami to Marathon. This was mother-daughter trip number five, destination: Florida Keys. The approach was not how I imagined it. The internet has the drive from… Continue reading Under-Promise and Over-Deliver

To Stay or to Swerve: A Lane Discussion by Beth Pride of Bethinc.
Advancement, Business, Education, Independent, private schools, Leadership, marketing, Motivational, Pep Talk

To Stay or Swerve? A Discussion on Lanes.

The line at Subway was long. Limited-time guacamole. I watched people in the front consider their mounting decisions: at an extra fifty cents, guac or no guac? Which bread would you like, which meat, which cheeses? Mayo, mustard, or one of twelve dressings? Banana or jalapeno peppers? Salt and pepper? Hot or cold? A myriad… Continue reading To Stay or Swerve? A Discussion on Lanes.

Advancement, Branding, Business, Education, History, marketing

The End of the Line (or Not)?

Nostalgia is a powerful emotion: part joy, longing, and gratitude, all bundled up into a warm embrace that reminds us how our past influences our present. Today, I packed up the Christmas tree ornaments, and I felt nostalgic. Each ornament represents a different time in our lives, even the ones my mom bought new and… Continue reading The End of the Line (or Not)?

The Nickel and Dime Economy by Beth Pride
Business, consumer advocacy

The Nickel and Dime Economy

The four of us kept walking while everyone else stood still. “Go, dad, go...” barked Lewis. We turned left, then right, up a few stairs, down a ramp, around a corner, still moving while everyone else leaned against handrails, looked down at their phones, picked at their nails, or watched with envy as we passed… Continue reading The Nickel and Dime Economy

Business, Education, Motivational, Pep Talk

It Starts with a Handshake.

I am really good at Legos. Just ask my son Lewis. We built a lot of Legos together. Star Wars space ships half the size of his bedroom, Batman headquarters, and an entire city with every emergency vehicle known to humanity. Just look at the pictures and build something with wheels.  It's a pretty gratifying… Continue reading It Starts with a Handshake.

Business

Hold the Mayo, Please.

"Uh oh. They put mayonnaise on my sandwich." I'll bet I've said it at least one hundred times. I do not like mayo, so I order my sandwiches plain always. Often I don’t get my way at first, and the sandwich shows up with a gob of the white stuff. Most times, the resolution is… Continue reading Hold the Mayo, Please.