Time honored or timed out: do manners still matter by Beth Pride of Bethinc.
Branding, History, Pep Talk, Personal Marketing

Time-Honored or Timed Out: Do Manners Still Matter?

Easter Sunday may seem like an odd day to publish a blog on etiquette and personal marketing, yet in some ways, it is perfectly appropriate. Today many will hide eggs and watch children or grandchildren pull giant chocolate bunnies from their baskets. Many will go to church or brunch or lunch, attend some form of… Continue reading Time-Honored or Timed Out: Do Manners Still Matter?

Beth Pride blog explores vulnerability through the metaphor of "what on earth to wear." Bethinc. Bethpride.com
Advancement, Branding, marketing, Pep Talk

What On Earth to Wear?

"Now for the biggest question. What on earth should I wear?" That was my forever friend and colleague, Una, sitting on the sofa across from me, just finishing the final prep session before an interview with the search committee for Head of School. The question followed other ones like, "What is your vision for greater… Continue reading What On Earth to Wear?

Advancement, Branding, Business, Education, History, marketing

The End of the Line (or Not)?

Nostalgia is a powerful emotion: part joy, longing, and gratitude, all bundled up into a warm embrace that reminds us how our past influences our present. Today, I packed up the Christmas tree ornaments, and I felt nostalgic. Each ornament represents a different time in our lives, even the ones my mom bought new and… Continue reading The End of the Line (or Not)?

Let's Be Creative About This
Branding, Education, Independent, private schools, marketing

Let’s Be Creative About This

“Let’s be creative about this…” How many times have your heard yourself say this? You say it in meetings with colleagues, at dinner with your kids, in the middle of the woods with no GPS. You say it in the kitchen when you forgot to buy the main ingredient. You say it when you’re too… Continue reading Let’s Be Creative About This

Bethinc. PRIDE IN EDUCATION
Branding, Independent, private schools

Power of the Mantra: The Tagline Boomerang

I walked into my boyfriend's bedroom for the first time. It wasn't what you think, so if you've already gone there, you are going to be disappointed. It wasn't what I thought either. The room was stark and minimal.  No clutter, no clothes on the floor; it was a monastic living space but for the… Continue reading Power of the Mantra: The Tagline Boomerang