Beth’s Blog

Let's Be Creative About This
Branding, Education, Independent, private schools, marketing

Let’s Be Creative About This

“Let’s be creative about this…” How many times have your heard yourself say this? You say it in meetings with colleagues, at dinner with your kids, in the middle of the woods with no GPS. You say it in the kitchen when you forgot to buy the main ingredient. You say it when you’re too… Continue reading Let’s Be Creative About This

Branding, Independent, private schools

The Tagline Boomerang

I walked into my boyfriend's bedroom for the first time. It wasn't what you think, so if you've already gone there, you are going to be disappointed. It wasn't what I thought either. The room was stark and minimal.  No clutter, no clothes on the floor; it was a monastic living space but for the… Continue reading The Tagline Boomerang

customer service

The Excellence Czar.

I have a skirt that I bought my sophomore year in high school. It's a cool skirt, dark green with funky little Mayan-looking symbols on it, but it is over thirty years old. I am a culler, not a hoarder, so why on earth would I keep something that long?  It's because, as we women… Continue reading The Excellence Czar.


It’s a Quandary: How higher ed is lowering our standards.

The QUANDARY is not a simple one. It starts at the top with big dorms, big amenities, big tuitions that lead to big competition for admission with grants and scholarships and ultimately a downgrading of the rigor that is meant to make these kids ready for college in the first place.

customer service

The Three “Ss” of Successful Schools

"Are there any additional announcements?" It was the final faculty meeting for the year. Headmaster Chuck stood on the floor of the theater looking for takers. Seventy anxious faculty glanced back and around; no one wanted the mike. "I DO!" I shouted. And up from my traditional front row seat, I snagged the microphone and stood… Continue reading The Three “Ss” of Successful Schools


You Can Lead Them to Water

I plan to tell you more about the journey, but in a nutshell, I do the marketing and branding for The Lexington School in Lexington, Kentucky. The Pin Oak tree is part of the logo, so we talk a lot about nuts. Real nuts like acorns, not nuts like those of us who work there.… Continue reading You Can Lead Them to Water


Hold the Mayo, Please.

"Uh oh. They put mayonnaise on my sandwich." I'll bet I've said it at least one hundred times. I do not like mayo, so I order my sandwiches plain always. Often I don’t get my way at first, and the sandwich shows up with a gob of the white stuff. Most times, the resolution is… Continue reading Hold the Mayo, Please.


What Exactly is a Teacher?

I’m a teacher. Except I'm not.  My teen-aged daughter tells me I’m not. For some reason she doesn’t like to allow me the privilege of saying I’m a teacher. It’s not that she has anything against teaching, at least I don’t think she does (I need to run a focus group on that), she’s just an… Continue reading What Exactly is a Teacher?