Beth’s Blog

The Nickel and Dime Economy by Beth Pride
Business, consumer advocacy

The Nickel and Dime Economy

The four of us kept walking while everyone else stood still. “Go, dad, go...” barked Lewis. We turned left, then right, up a few stairs, down a ramp, around a corner, still moving while everyone else leaned against handrails, looked down at their phones, picked at their nails, or watched with envy as we passed… Continue reading The Nickel and Dime Economy

Business, Education, Motivational, Pep Talk

It Starts with a Handshake.

I am really good at Legos. Just ask my son Lewis. We built a lot of Legos together. Star Wars space ships half the size of his bedroom, Batman headquarters, and an entire city with every emergency vehicle known to humanity. Just look at the pictures and build something with wheels.  It's a pretty gratifying… Continue reading It Starts with a Handshake.

It's a Pep Talk: Five Star Hotel

Is it “Five Star Hotel?”

I have a confession to make. It’s not a secret and I think it’s penance free--I'm obsessed with value proposition. Don't worry; it doesn't have anything to do with my neighbor's swimming pool or neighbor's husband or aging with dignity. Technically, for schools and businesses it’s what you offer, a sales pitch, the WHY in… Continue reading Is it “Five Star Hotel?”


People Just Want to Fall in Love

“Willy Loman: I don't want change, I want Swiss cheese!”                                                  We sat and waited for the manager. The table next to us offered cold, charred hamburger patties on a paper plate… Continue reading People Just Want to Fall in Love


It’s a Get It Done Thing.

It was pouring rain, loud on the tin roof. I could barely hear the drill in my own hand as I forced the last two-inch wood screw into the transition strip that lay between the kitchen and living room floor. I heard the crunch of gravel once, twice, three times. “Must be everyone on time”… Continue reading It’s a Get It Done Thing.

Let's Be Creative About This
Branding, Education, Independent, private schools, marketing

Let’s Be Creative About This

“Let’s be creative about this…” How many times have your heard yourself say this? You say it in meetings with colleagues, at dinner with your kids, in the middle of the woods with no GPS. You say it in the kitchen when you forgot to buy the main ingredient. You say it when you’re too… Continue reading Let’s Be Creative About This

Branding, Independent, private schools

Power of the Mantra: The Tagline Boomerang

I walked into my boyfriend's bedroom for the first time. It wasn't what you think, so if you've already gone there, you are going to be disappointed. It wasn't what I thought either. The room was stark and minimal.  No clutter, no clothes on the floor; it was a monastic living space but for the… Continue reading Power of the Mantra: The Tagline Boomerang

customer service

The Excellence Czar.

I have a skirt that I bought my sophomore year in high school. It's a cool skirt, dark green with funky little Mayan-looking symbols on it, but it is over thirty years old. I am a culler, not a hoarder, so why on earth would I keep something that long?  It's because, as we women… Continue reading The Excellence Czar.


It’s a Quandary: How higher ed is lowering our standards.

The QUANDARY is not a simple one. It starts at the top with big dorms, big amenities, big tuitions that lead to big competition for admission with grants and scholarships and ultimately a downgrading of the rigor that is meant to make these kids ready for college in the first place.

customer service

The Three “Ss” of Successful Schools

"Are there any additional announcements?" It was the final faculty meeting for the year. Headmaster Chuck stood on the floor of the theater looking for takers. Seventy anxious faculty glanced back and around; no one wanted the mike. "I DO!" I shouted. And up from my traditional front row seat, I snagged the microphone and stood… Continue reading The Three “Ss” of Successful Schools