Sourced participants. Traveled the state. Collected oral histories. Wrote narratives. Sound edited recorded interviews into podcasts and soundbites. Converted soundbites to QR codes for publication in exhibit and book. Produced videos documenting the journey through the three regions of Kentucky. Created website, social, and email distribution.
Media coverage included Keeneland Magazine, Thoroughbred Daily News, KET, The Best of the Bluegrass, The Lane Report, and other local media outlets.
Lexington, Kentucky—Coed, Preschool-8 grades, 600 students; Director of Marketing and Communications
Advised the Head of School as member of the Administrative Team. Led Advancement Team on marketing, communications, and public relations. Collaborated on constituent and donor relations and fundraising design. Sat on the Strategic Planning Task Force. Consulted with faculty on curricular technology integration. Advanced community partnerships and entrepreneurial initiatives. Oversaw brand management and school-wide communications. Created and managed all inbound content and design for website, social media, blog. Managed advertising and print collateral. Co-created the messaging, brand, and collateral for a successful annual fundraising drive, two virtual auctions, and completed $15 million Capital Campaign.
The Lexington School Director of Admission, Marketing, and Financial Aid
Developed and executed all recruitment and retention goals. Managed enrollment. Handled financial aid and faculty remission budget using a net tuition revenue model. Oversaw school-wide marketing and communications, public relations, and scholarship programs that led to a national ranking of #2 Best Private Elementary School. Collaborated on facility improvement. Managed an admission and marketing staff, faculty admission committees, parent and student ambassadors. Collaborated on founding and advancing the Learning Center at The Lexington School for children with language-based learning differences. Collaborated with the Development Office on integrated marketing, communications, and fundraising initiatives including a successful Annual Fund and a 2009 successful capital campaign that increased the endowment to a top 20 K-8 school nationally.
Bethinc. (Beth Pride, LLC) Lexington, Kentucky
Advisor for schools, creatives, and small businesses. Expertise relates directly to advancement: marketing, branding, communications, public relations, fundraising, sales, key position searches, value proposition, and overall climate and culture.
The Lexington School, Lexington, Kentucky
More Than a Bakery, Versailles, Kentucky
Grand River Academy, Austinburg, Ohio
Kelly Brewer Fine Art, Lexington, Kentucky
Lexington Catholic High School, Lexington, Kentucky
Hammond School, Columbia, South Carolina
St. Peter’s Episcopal School, Chattanooga, Tennessee
Wheeling Country Day School, Wheeling, West Virginia
Presentations and Community Involvement
- Presenter, CASE and NAIS National Leadership Conferences, 2017-2018
- Presenter, Enrollment Management National Conference, 2018
- Presenter, KAIS and NAIS Leadership Conferences, 2016
- Awarded NAIS Fellowship for Aspiring Heads, 2015
- Member Board of Trustees, Lexington Catholic High School, Lexington, KY 2014-2016
- Executive Committee, Chair of Academic Committee, 2016
- Strategic Planning Committee, 2016
- Member Fayette Alliance Board of Directors, Lexington, KY, 2009-2012
- Member Good Shepherd Day School Board of Directors, Lexington, KY, 2001-2003
- Member ISACS Visiting Team, Pathfinder School, Traverse City, MI, 2012
- Member ISACS Visiting Team, Community School, St. Louis, MO, 2005
- Marketing Institute, ISACS, SSATB, Independent Schools of St. Louis Conference, 2003
Way Back When
Hammond School, Columbia, South Carolina—Coed, Preschool-12 grades, 850 students
English and Creative Writing Teacher, Head Coach Girls’ Varsity Soccer
Brentwood High School, Brentwood, Tennessee—Coed, 9-12 grades 1,300 students
11th and 12th English Teacher and Assistant Girls’ Varsity and Junior Varsity Soccer Coach